From Data Overload to Clarity: Using the Right Metrics for Change

Presented by Qualtrics & Carahsoft

Original broadcast date February 18, 2025

Peter Seidule, DoD Lead at Qualtrics, emphasizes the importance of listening to personnel in driving digital transformation within the military. He explains that successful modernization isn't just about implementing new technologies—it’s about gathering meaningful experience data from sailors, Marines, and civilians to ensure solutions are effective. Many military leaders fear initial feedback will be overwhelmingly negative, but Seidule notes that data often reveals a better-than-expected baseline, helping organizations make informed, incremental improvements. He advocates for starting small by measuring engagement and experience alongside operational data, creating a foundation for smarter decision-making and more impactful transformations.

Key Takeaways:

1. Technology alone isn’t enough—successful transformation depends on gathering and incorporating real feedback from those using the systems.
   
   
2. Organizations should begin by measuring basic experience data to enrich operational insights and drive meaningful improvements.
   
   
3. Leaders often fear negative feedback, but initial data usually shows a neutral or slightly positive baseline, providing a realistic foundation for progress.